CITIZEN Watches

Citizen watch is recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch, to the world’s first professional dive watch with an electronic depth sensor, to the first voice recognition watch, Citizen’s record of world’s first is unmatched. The motivation behind each of these “first” is the goal to make the watch experience better for each and every customer.
The company was founded in 1930 by Japanese and Swiss investors. It took over Shokosha Watch Research Institute (founded in 1918) and some facilities of the assembly plant opened in Yokohama in 1912 by the Swiss watchmaker Rodolphe Schmid.
The brand Citizen watch was first registered in Switzerland by Schmid in 1918 for watches he sold in Japan. The development of this brand was supported in the 1920s by Count Goto Shinpei with his hope that watches could become affordable to the general public.
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The Citizen

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Series 8

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Citizen watch

The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value.‌

Grounded in the Japanese notion that elevates society above self, Citizen takes a forward-thinking, socially responsible and inclusive world view: creating quality timepieces at superior value for all citizens of the world to enjoy every minute of their time. And our deep-rooted respect for self-development guides our corporate philosophy: Better Starts Now. Whether it’s creating a better product, a better customer experience, a better planet, Citizen embraces opportunity and growth.‌

Honoring our origins as a true manufacture d’horlogerie, Citizen’s vertically integrated manufacturing process meticulously controls quality and production standards—from creating a watch’s individual components to its final assembly. Style and quality with no compromise.‌

Citizen’s diverse portfolio of high-performance and eco-mindful watches is accessibly priced and ranges from professional-grade, sport-inspired designs with advanced functions to sophisticated, timeless silhouettes that are beautiful as well as collectible.‌

At Citizen, we strive for better, for making every minute count.If time never stops, why should we?