G-SHOCK
THE TOUGHEST WATCH OF ALL TIME
Born from a dream of "creating a watch that never breaks." In 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.
Stronger than ever, and targeting even greater strength, G SHOCK's challenge is never-ending.
G-SHOCK watches. Short for “Gravitational Shock”, the G-SHOCK watches were conceived to meet the “triple-ten requirement”: water-resistant to 10 bar (or 100m), have a 10-year battery life, and survive a 10m drop.
